At first glance, Miami Worldcenter, a sprawling multi-use complex in the heart of downtown, seems like South Florida’s premier spot to spend, spend, spend.
Worldcenter has been unveiling one attraction after another: an open-air “high street retail” center, a 60-story luxury condo that changes colors and an infinity sky pool overlooking the city.
Its latest addition, though, is completely free.
Miami Worldcenter is announcing a $5 million public art program to display museum-quality works at the complex to attract art-loving locals and tourists. The program, which cements Worldcenter’s place in Miami’s growing and profitable arts scene, has already completed its first public artwork: a massive mural inspired by nearby Overtown by artist Nina Chanel Abney.
“The art was something that had to be here,” said Benjamin Feldman, the executive vice president of Miami Worldcenter Associates, the development team behind the project. “It was integral to the project.”
Worldcenter joins the likes of the Design District and Aventura Mall to implement a robust public arts program alongside luxury and trendy stores.
The program was spearheaded by prolific curator and art dealer Jeffrey Deitch and the team at Primary, a Miami-based curatorial collective that focuses on public art. So far, Worldcenter has commissioned five artists for the project, including Viktor El-Saieh, a Miami-raised painter of Haitian and Palestinian heritage, and Woody De Othello, a Miami-born sculptor known for infusing his art with a sense of humor. Two to three new artworks will be unveiled this year, and agreements with more artists are in the works.
Source: Miami Herald